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How to Use Planoly's Analyze Feature

Planoly's Analytics feature in the Instagram Planner Workspace allows you to review content performance to inform your future strategic planning.

Access Analytics via Web Dashboard 

1. Sign in to your Planoly account on a computer and make sure you are switched into your Instagram Planner workspace

2. Select Analyze at the top 

3. Choose a timeframe on the right-hand side

  • Week, Month, or Year

Screenshot 2026-01-13 at 11.12.06 AM

 

Stories Analytics

To view Instagram stories analytics and insights for all your previous stories, follow these steps:

  1. Go to your Instagram profile

  2. Tap the top right (menu) icon

  3. Tap the Insights menu item

  4. In the Insights screen, tap on the Content menu

  5. Scroll down to the Stories section

  6. Tap the See All > link

Access Analytics via Mobile App

  1. Log into the Planoly mobile app
  2. Click on the 3 bars icon at the bottom
  3. You should see your Analyze page 
  4. From here, you can view your insights by top-rated posts 

Export Your Data 

  • Another update within Planoly Analyze is the Export CSV tool.
  • With the Export CSV tool, you can choose between exporting a CSV file of the following analytics: Overview, Audience, Engagement, Post Media, or Story Media.
  • This type of file is ideal for anyone who prefers to analyze their own performance metrics or format their own reports based on their metrics.

Please note:

  • You may need to click the Refresh button at the top left under the account switcher to make sure the most accurate data has been populated. This may take a few minutes to complete.

  • While we don't currently offer reels/video analytics in our Instagram planner, rest assured that our team is actively exploring ways to enhance our platform, including adding these features in the future. Your feedback and suggestions are invaluable as we strive for continuous improvement.

  • A general note is that engagement rate calculations can vary in general, e.g. some people factor in “saves” while others don’t. On our Analyze feature, we use reach to calculate ER% because it factors in the total number of people your post reached, which is more precise.

    By using reach, our engagement rate % is based on the total number of people who saw your post on their feed, explored the page, or found your content through hashtags. However, factoring in reach for every single post can be overly manual to calculate without an automated feature like our Analyze dashboard so the best practice for quick calculations is to use followers to calculate the engagement rate on Instagram

  • Meta has recently changed the structure of the data they send to us. Now they send gender and age range separately in a way that doesn’t allow us to generate the same type of insights. We’re looking into potentially updating these insights in the future; however, this is not on our current roadmap.