Uploading Media & Auto-Post Format Requirements for Social Platforms
This article serves as a comprehensive reference guide for media size, format, file type, and resolution requirements for Planoly and our supported socials.
Instagram Grid Post Requirements
| Image File Types | .JPEG / .PNG / .BMP |
| Video File Types | .MP4, .MOV |
| Number of Files | 1-10 |
| Aspect Ratio |
Image: 4:5 and 1.91:1 Video: 0.01:1 and 10:1 |
| Maximum Image Size | 8MB |
| Maximum Video File Size | 300MB |
| Video Length | 3 to 90 seconds |
| Video Dimensions | max 1920 pixels |
| Maximum Character Count | 2200 characters |
| First Comment Length | 2000 characters |
| Maximum Hashtag Count | 30 hashtags |
| First Comment Mention Limit | 0-10 |
Instagram Reels Requirements
| File Types | .MP4 / .MOV |
| Number of Files | 1 |
| Aspect Ratio | 0.01:1 and 10:1 |
| Maximum File Size | 300MB |
| Video Length | 3 to 15 minutes |
| Video Dimensions | max 1920 pixels |
| Maximum Character Count | 2200 characters |
| First Comment Length | 2000 characters |
| Maximum Hashtag Count | 30 hashtags |
| First Comment Mention Limit | 0-10 |
Instagram Stories Requirements
| File Types | .BMP, .JPG, .PNG, .MOV, .MP4 |
| Number of Files | 1 |
| Aspect Ratio | 0.01:1 and 10:1 |
| Maximum Image Size | 8MB |
| Maximum Video File Size | 300MB |
| Video Dimensions | max 1920 pixels |
| Video Length | 3 to 60 seconds |
| Maximum Character Count | N/A (Stories use overlay text, no caption field) |
Facebook Page Post Requirements
| File Types | .BMP, .JPG, .PNG, .MOV, .MP4 |
| Number of Files | 0 to 10 |
| Maximum Character Count | 10,000 characters |
| Video Length | 3 seconds to 10 minutes |
| Media/Caption | Can't be empty |
| Maximum Hashtag Count | 30 hashtags |
Facebook Reels Requirements
| Number of Files | 1 |
| File Types | .MP4 / .MOV |
| Aspect Ratio | 9:16: |
| Video Length | 3 to 90 seconds |
| Maximum Character Count | 1,500 characters |
| Maximum File Size | 300MB |
| Video Dimensions | 540 x 960px |
| Maximum Hashtag Count | 30 hashtags |
Facebook Stories Requirements
| Number of Files | 1 |
| File Types | .BMP, .JPG, .PNG, .MOV, .MP4 |
| Aspect Ratio | 9:16:00 |
| Video Length | 3 to 60 Seconds |
| Maximum Character Count | N/A |
| Maximum Image Size | 8MB |
| Maximum Video File Size | 300MB |
| Video Dimensions | min 540 x 960 pixels |
TikTok Requirements
| File Types | .MP4, .MOV |
| Minimum Number of Files | 1 |
| Maximum Number of Files | 1 |
| Maximum File Size | 300MB |
| Video Length | 3 second to 10 minutes |
| Dimensions | 540 x 960px |
| Maximum Character Count | 2200 characters |
| Maximum Hashtag Count | 30 hashtags |
Threads Requirements
| Field Types | .BMP, .JPG, .PNG, .MOV, .MP4 |
| Number of Files | 0-10 |
| Max Caption | 500 characters |
| Video Length | 3 seconds to 5 minutes |
| Max Hashtags | 30 |
YouTube Shorts Requirements
| Field Types | .MP4, .MOV, .WEBM |
| Number of FIles | 1 |
| Max File Size | 8MB |
| Video Length | 3 seconds to 10 minutes |
| Min Dimensions | 360x360px |
| Max Caption | 5,000 characteres |
| Max Hashtags | 30 |
LinkedIn Requirements
| Field Types | .JPG, .PNG, .GIF, .MP4, .MOV |
| Number of Files | 1-9 images or 1 video |
| Max Image Size | 5MB |
| Max Video Size | 200MB |
| Video Length | 3 seconds to 10 minutes |
| Max Caption | 3,000 characteres |
| Max Hashtags | No enforcement ( 5-10 recommended ) |
Pinterest Requirements
| Field Types | .JPG, .PNG, .MP4, .MOV |
| Number of Files | 1 |
| Image Aspect Ratio | 2:3 ( recommended ) |
| Video Aspect Ratio | 9:16 or 1:1 |
| Max Image Size | 200MB |
| Max Video Size | 2GB |
| Video Length | 4 seconds to 15 minutes |
| Max Caption | 500 characteres |