How to Read Pinterest Metrics

Gain additional insight into the content that you’re creating and sharing by reading your Pin metrics


  1. Impressions: Impressions show the events for all Pins with the same image and link to your claimed domain. (Analyzing your impressions will allow you to see which Pins are performing better than others.)
  2. Saves:  This metric allows for you to see the number of times a specific Pin has been ‘saved’ by others as well as when a user on the platform “re-shares” or “re-Pins” content that has been created.
  3. Clicks: With link clicks, you can view the total number of times people on Pinterest have clicked through to the URL on your Pins.

    PIN PLANNER Analytics

    Apart from Impressions, Saves, and Clicks, you can unlock more insights by switching over to a Business Account on Pinterest, as mentioned above. 

    With a Pinterest Business Profile, you’ll be able to dive deeper into your analytics. Not only will you be able to view impressions, saves, and clicks, but you’ll also have additional metric insights into the following: 

    Your Audience, Detailed Content Data, and Board Overviews. 

    Audience metrics: see your total and engaged audience.

    Detailed Content Data: see a detailed view of your Pins when it comes to impressions, saves, and clicks.

    Board Overview: analyze your boards, view all-time Pins, and view all-time followers.