How to Use Analytics in the Social Planner

Overview

Analytics in the Social Planner shows you how your Instagram content is performing. Use it to understand what's working and make smarter decisions about what to post.

How to Access Analytics

Click Analytics in the left sidebar.

What You Can Track

Depending on your connected platforms, Analytics shows:

• Impressions — how many times your posts were seen
• Reach — how many unique accounts saw your content
• Likes, comments, shares, saves — engagement metrics
• Follower growth — how your audience is growing over time
• Top performing posts — your best content ranked by engagement

Tips

• Check Analytics at least once a week to stay on top of what's working
• Compare performance week over week to spot trends
• If a post format consistently outperforms others, lean into it