How to Use Placeholders for Instagram

Placeholders allow you to add a temporary spot on your Instagram grid for visual planning. Placeholders are available on the Web Dashboard and Mobile App for all users.


What is a Placeholder?

A placeholder saves a spot on your Instagram visual planning grid until you determine what content you want to replace it with. 

How to Create a Placeholder on the Web Dashboard

1. Click + NEW POST   
2. Click on the Placeholder option
3. Pick a color from a selection of 12 colors for your placeholder.
4. Enter a label to appear on your placeholder to remind you of what you want to plan. Screen Shot 2021-08-18 at 10.41.13 AM
5. Upload your Placeholder as a 1 Post or as a Carousel Post. 
6. Your placeholder has now been added to your grid.
7. To swap out the Placeholder with your image, click on the 'swap' icon in the bottom left-hand corner.
8. Pick the source you’d like to upload your new content from. 
9. Upload the image, and click save.