How to Use Placeholders for Instagram Planner

Placeholders allow you to add a temporary spot on your Instagram grid for visual planning. Placeholders are available on the Web Dashboard and Mobile App for all users.

What is a Placeholder?

A placeholder saves a spot on your Instagram visual planning grid until you determine what content you want to replace it with. 

Please Note: This feature is only available through the Instagram Planner at this time. 


How to Create a Placeholder on the Web Dashboard

  1. Click on +New Post
  2. Click on the Placeholder option
  3. Pick a color from a selection of 12 colors for your placeholder.
  4. Enter a label to appear on your placeholder to remind you of what you want to plan. Screen Shot 2021-08-18 at 10.41.13 AM
  5. Upload your Placeholder as a 1 Post or as a Carousel Post. 
  6. Your placeholder has now been added to your grid. 
  7. To swap out the Placeholder with your image, click on the 'swap' icon in the bottom left-hand corner.Placeholders1
  8. Pick the source you’d like to upload your new content from. 
  9. Upload the image, and click Save.
    Screen Shot 2024-01-04 at 3.26.12 PM