Placeholders allow you to add a temporary spot on your Instagram grid for visual planning. Placeholders are available on the Web Dashboard and Mobile App for all users.
What is a Placeholder?
A placeholder saves a spot on your Instagram visual planning grid until you determine what content you want to replace it with.
How to Create a Placeholder on the Web Dashboard
1. Click + NEW POST | |
2. Click on the Placeholder option | ![]() |
3. Pick a color from a selection of 12 colors for your placeholder. | |
4. Enter a label to appear on your placeholder to remind you of what you want to plan. | ![]() |
5. Upload your Placeholder as a 1 Post or as a Carousel Post. | ![]() |
6. Your placeholder has now been added to your grid. | ![]() |
7. To swap out the Placeholder with your image, click on the 'swap' icon in the bottom left-hand corner. | ![]() |
8. Pick the source you’d like to upload your new content from. | ![]() |
9. Upload the image, and click save. | ![]() |