Placeholders allow you to add a temporary spot on your Instagram grid for visual planning. Placeholders are available on the Web Dashboard and Mobile App for all users.
What is a Placeholder?
A placeholder saves a spot on your Instagram visual planning grid until you determine what content you want to replace it with.
Please Note: This feature is only available through the Instagram Planner at this time.
How to Create a Placeholder on the Web Dashboard
- Click on +New Post
- Click on the Placeholder option
- Pick a color from a selection of 12 colors for your placeholder.
- Enter a label to appear on your placeholder to remind you of what you want to plan.
- Upload your Placeholder as a 1 Post or as a Carousel Post.
- Your placeholder has now been added to your grid.
- To swap out the Placeholder with your image, click on the 'swap' icon in the bottom left-hand corner.
- Pick the source you’d like to upload your new content from.
- Upload the image, and click Save.