--- title: How to Write and Format Your Caption description: Learn how to write, format, and enhance your captions using emojis, hashtags, user tags, and the AI Caption Writer. --- [Skip to content](https://help.planoly.com/knowledge/how-to-write-and-format-your-caption#main-content) English Show submenu for translations ![Planoly\_Digital\_LogoLockup\_Off-Black](https://help.planoly.com/hs-fs/hubfs/Planoly_Digital_LogoLockup_Off-Black.png?width=200&height=20&name=Planoly_Digital_LogoLockup_Off-Black.png) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://www.planoly.com/contact-us) [Contact us](https://www.planoly.com/contact-us) How can we help you? - There are no suggestions because the search field is empty. 1. [https://help.planoly.com/knowledge](https://help.planoly.com/knowledge) 2. [Create & Post](https://help.planoly.com/knowledge/create-post) 3. [Creating & Editing](https://help.planoly.com/knowledge/create-post#creating-editing) # How to Write and Format Your Caption ## Learn how to write, format, and enhance your captions using emojis, hashtags, user tags, and the AI Caption Writer. ### Overview The caption panel in the post creator gives you everything you need to write great captions, add hashtags, tag people, and even get AI-generated suggestions. --- ### Writing Your Caption When you create or edit a post, the **post preview panel** appears on the right side. Click in the caption field and start typing. The caption field supports: - Plain text - Line breaks (press Enter/Return) - Emojis - @mentions - Hashtags --- ### Adding Emojis Click the **emoji icon** (smiley face) in the caption toolbar to open the emoji picker. Search for an emoji by name or browse by category. You can also type emojis directly if your keyboard supports it. --- ### Tagging Users Type **@** followed by a username to tag someone in your caption. This works for platforms that support caption tags. For Instagram image tags (tagging people in the photo itself rather than the caption), use the **Tag** option in the post editor. --- ### Using Saved Hashtag Groups If you've saved hashtag groups in Keywords & Captions: 1. Click the **#** icon in the caption toolbar 2. Select a saved hashtag group to insert it into your caption To create or manage hashtag groups, go to **Keywords & Captions** in the left sidebar. --- ### Using the AI Caption Writer 1. Click **AI Caption Writer** in the caption panel 2. Describe what your post is about or choose a tone 3. Planoly generates caption options for you 4. Select the one you want, or edit it to make it your own --- ### Adding a Creator Store Link If you have a Creator Store set up, click **Add Product Link** in the caption panel to attach a product directly to your post. --- ### Caption Tips by Platform | Platform | Character limit | Hashtag best practice | | --- | --- | --- | | Instagram | 2,200 | Up to 30 hashtags | | Facebook | 63,206 | Optional | | TikTok | 2,200 | 3–5 targeted hashtags | | LinkedIn | 3,000 | 3–5 professional hashtags | | X (Twitter) | 280 | 1–2 hashtags | | Pinterest | 500 | Optional | | Threads | 500 | Limited support | --- ### Saving Caption Templates If you write a caption you want to reuse, save it as a template: 1. Go to **Keywords & Captions** in the left sidebar 2. Click **+ New Caption Template** 3. 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