Instagram Auto-Post Guidelines and Limitations

Eligible Instagram Account Types

Instagram Business accounts
Instagram Creator accounts

Please Note: Instagram Personal accounts are not eligible for auto-posting due to Meta API limitations.

Supported Instagram Content Types

The following content types are currently supported for Instagram auto-posting through Planoly:

Single Image Feed Posts
Single Video Feed Posts
Reels
Carousel Posts (Images + Videos)
Single Image Stories (Business accounts only)
Single Video Stories (Business accounts only)

Please Note: Instagram now classifies most single video feed posts as Reels natively within Instagram.

Available Auto-Post Features

Depending on the content type, Planoly supports the following Instagram publishing features:

First Comment
User Tagging
Location Tagging
Product Tagging

Additional planning and performance tools available within Planoly include:

Analytics
User Tag Manager
Hashtag Management
Content Planning Tools

Carousel Post Limitations

Instagram currently supports up to 20 carousel items natively within the Instagram app. However, Meta’s third-party publishing API currently limits scheduled carousel publishing through platforms like Planoly.

We are actively exploring alternative workflow solutions as Meta continues expanding API capabilities.

Image Requirements

Supported File Types

JPEG
PNG

Maximum File Size

Supported Aspect Ratios

4:5 to 1.91:1

Resolution Guidelines

Minimum Resolution: 150 x 150
Higher resolutions may automatically be compressed by Instagram during publishing.

Additional Notes

User Tagging and Location Tagging are supported on eligible feed posts.
Location Tagging is currently unavailable for carousel posts in the Instagram Planner.
9:16 is the recommended aspect ratio for Story posts.
Story captions are not included when auto-posted to Instagram Stories.

Video Requirements